Other "natural" flavors

I bought this stuff that I thought was going to be oatmeal-like, but crunchier. Supposed to be: Simple Harvest, multigrain hot cereal. Good for the heart, good for the chute, good for the soul, or something like that. Maple brown sugar with pecans. Sounds good? You'd think that has some taste, right? Hmmmm....not so much. And it's even "naturally flavored with other natural flavors". Interesting way to say that it's got other random stuff in it, that at some point in time came from nature. Though I actually figured out what the other natural flavor is that naturally flavored the cereal: Dirt. This stuff tasted so awful it was astounding. I don't think I've ever eaten something of this consistency and this terrible tasting. It was one of those things where it's so bad, you can't even swallow it. Note to self: never trust anything that is naturally flavored with natural flavors...might end up to be processed chemicals that bring that natural "mud" taste out.